Gross scheduled rent is the total annual rent if every unit were leased at its current rent for the full year — before accounting for vacancy or concessions.
GSR is the starting point for NOI calculation. Sum of monthly rent for all units × 12. This is the "ceiling" of rental income; effective gross income is lower because of vacancy, concessions, and collection loss.
For LA multifamily sellers, presenting GSR accurately is foundational. Do not include market-rent "upside" in GSR — that belongs in pro forma, not current operating numbers. Buyers calculate GSR themselves from the rent roll and check your math.
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